![]() Whenever your marketing team wants to launch a new campaign, the typical process is to request a specific data set from your data team (e.g., can you give a list of every user who's visited our pricing page over the last seven days?) One-off requests like these are frequent, and each one pulls away from high-value work your data team could be doing. Why should you use reverse ETL to connect Amazon Redshift and Mailchimp data? If you want to offer the best possible experience to your customers, you need to take advantage of the data in your warehouse. Your lifecycle marketing tool is only as good as the data you give it. Maybe you want to target new users with a special offer through an in-app/on-browser notification, or perhaps you simply want to send an SMS notifying your customers that their order has shipped.Įither way, the only complete 360-degree view of your customer lives in your warehouse. Usually, this includes sending custom emails, SMS messages, push notifications, or even web notifications.įor example, if you want to encourage users who abandoned their shopping cart in the last seven days to complete their purchase, you might want to send an email letting them know your stock is running low. To truly convert new users and retain existing customers, you need to build customized experiences that feel unique to each user. This might include data models built around unique objects in your business like workspaces, subscriptions, playlists, or even custom audiences your data team has defined based on core metrics like items in cart, pages viewed, average order value, time spent in-app, etc. However, to build personalized experiences for your customers, you first need access to the rich behavioral data in your data warehouse. They allow marketers to experiment and iterate at a moment's notice. Lifecycle marketing platforms like Mailchimp are built on omnichannel experiences and multiple touch points. ![]() "Reliable", "Cheap" and "Integrates with other aws services" are the key factors why developers consider Amazon SES whereas "Smooth setup & ui", "Mailing list" and "Robust e-mail creation" are the primary reasons why MailChimp is favored.Īccording to the StackShare community, MailChimp has a broader approval, being mentioned in 1666 company stacks & 670 developers stacks compared to Amazon SES, which is listed in 1293 company stacks and 284 developer stacks.Why is it valuable to sync Amazon Redshift data to Mailchimp? On the other hand, MailChimp provides the following key features: All outgoing email messages are stored redundantly across multiple servers and datacenters, providing high availability and data durability.
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